If you build Webflow websites for clients, you will eventually get the request:
“Can you also send our form submissions to a Google Sheet?”
There are several ways to do it.
You can use an automation platform such as Zapier, Make, or n8n. You can build the connection yourself with Webflow webhooks and Google Apps Script. Or you can use a dedicated setup tool that handles the connection without adding another automation platform to the project.
Here is how the different approaches compare.
Option 1: Zapier
Zapier is one of the most straightforward ways to connect Webflow with Google Sheets.
You create a Zap, select Webflow as the trigger, select Google Sheets as the action, connect the accounts, map the fields, and test the workflow.
Zapier supports Webflow form submission triggers and Google Sheets actions.
What you get
- No coding
- Visual workflow builder
- Lots of other integrations
- Easy to add additional automation steps
What you add
For a simple Webflow → Google Sheets connection, you are introducing a general-purpose automation platform just to move form data from one place to another.
You also need to maintain the Zap and its account and task usage.
Zapier's model counts successful action steps as tasks, while triggers themselves are not counted as tasks.
Good fit: When the form submission needs to trigger several other actions.
Less useful: When all you need is Webflow → Google Sheets.
Option 2: Make
Make works in a similar way, but uses visual scenarios built from modules.
You can connect Webflow and Google Sheets, map the submitted fields, and add additional steps to the workflow. Make provides modules for actions such as adding a row to Google Sheets.
What you get
- Visual workflow builder
- Flexible data mapping
- Many integrations
- More control over complex workflows
What you add
You still need to create and maintain a scenario.
For a simple form-to-sheet connection, you may be building an automation workflow when the actual requirement is simply:
Webflow form → Google Sheet
Good fit: More complex multi-step workflows.
Less useful: A single direct connection.
Option 3: n8n
n8n takes the same general automation approach, but gives you more flexibility and control over how workflows are built and hosted.
This can be useful when you want to create more advanced workflows or manage your own automation infrastructure.
But for a simple Webflow form that needs to create a row in a Google Sheet, you are still setting up an automation workflow for a relatively simple data transfer.
Good fit: Developers and teams building more advanced automation workflows.
Less useful: A simple Webflow → Google Sheets connection.
Option 4: Build it yourself
Webflow provides webhooks for sending form submissions to an external endpoint. The form_submission event can deliver the submission data to your endpoint, where it can then be processed and written to Google Sheets.
You can build this yourself with Google Apps Script.
The basic architecture is:
Webflow → Webhook → Google Apps Script → Google Sheets
This gives you a direct connection without Zapier, Make, or n8n.
You control the code and the implementation.
The trade-off is development time.
A first implementation can take roughly 30–60 minutes, depending on your experience and whether you need to troubleshoot anything.
At a developer rate of $50/hour, that's approximately $25–$50 of development time for the setup.
Option 5: Use a dedicated setup tool
If you already know the connection you want, you don't necessarily need a general automation platform or a custom implementation every time.
A dedicated setup tool can provide the configuration and code needed for this specific use case.
The goal is simply:
Webflow → Google Sheets
No Zapier workflow.
No Make scenario.
No n8n workflow.
No custom Apps Script development.
The setup can take around 5–10 minutes, depending on the project.
At $50/hour, that represents approximately $4–$8 of developer time.
The main benefit isn't that automation platforms are bad or that developers shouldn't use them. They are useful tools for many workflows.
The point is simply to avoid rebuilding the same solution when the requirement is only to send Webflow form submissions to a Google Sheet.
A simple comparison
| Approach | Typical setup | Ongoing platform | Coding | Best suited for |
|---|---|---|---|---|
| Zapier | 10–20 min | Yes | No | Multi-step automation |
| Make | 10–30 min | Yes | No | Visual workflows |
| n8n | 20–45+ min | Depends on hosting | Low/medium | Advanced automation |
| Google Apps Script | 30–60 min | No automation platform | Yes | Custom direct integration |
| Dedicated setup tool | ~5–10 min | No | No | Direct Webflow → Sheets |
These times are estimates. Your actual setup time depends on the project, your experience, and whether you need additional functionality.
What should you use?
It depends on what you are trying to accomplish.
If a Webflow form submission needs to update a CRM, send an email, create a task, update a database, and trigger several other actions, an automation platform can make sense.
If you need a highly customized integration, building it yourself gives you more control.
But if the requirement is simply:
“Put every Webflow form submission into my client's Google Sheet.”
A direct setup is enough.
And if you are a Webflow developer doing this repeatedly for different clients, saving 20–50 minutes on each implementation can add up quickly.
One integration. One setup. No automation platform in between.
Connect Webflow forms to your client's Google Sheet → without setting up another Zapier, Make, or n8n workflow.