Ask a client which part of their website matters most and they will rarely say "the contact form".
But for most small businesses, it is.
The contact form, the quote request and the booking enquiry are where new business arrives. When a form stops working, nothing looks broken. The page still loads, the button still says "Send" and the visitor still sees the success message. The lead just never reaches the people who should call back.
That is why a short monthly report saying "your forms are working, and here is what came in" is worth more to a client than it costs you to send.
Forms break quietly
Most broken form connections are not caused by Webflow or Google having a bad day. They come from ordinary changes made months after launch:
- Someone removes or replaces the webhook in Webflow's site settings while cleaning up integrations.
- The client removes the app's access in their Google account during a security tidy-up.
- A tab or column is renamed in the Google Sheet, so new rows have nowhere to go.
- The site is unpublished or moved to a new Webflow project.
- A form is duplicated or renamed, and nobody checks where its submissions now go.
None of these send an alert. The client usually finds out weeks later, when they notice that "it has been very quiet lately".
At that point the submissions are not lost, because Webflow keeps them in the site's Forms inbox. But the leads have gone cold, and the first person the client calls is you.
What a client actually wants to know
Clients do not want a technical report. They want three answers:
- Is it working?
- How many enquiries came in this month?
- When did the last one arrive?
That is the whole report. Anything more is for you, not for them.
A good monthly form report fits on one page:
- the forms connected (Contact, Quote request, Newsletter…)
- the submissions this month
- the last submission date
- the daily checks passed ("30 / 30")
- a single line at the bottom: everything works, or something needs attention and you are on it
It holds counts and dates only, never the contents of the submissions. The client's data stays in their own Google Sheet.
Why it is worth offering
It makes invisible work visible
Most website care is invisible when it goes well. A monthly report turns "nothing went wrong" into something the client can see: your forms were checked every day this month, and 42 enquiries arrived.
It catches problems before the client does
A form that has been quiet for weeks usually means something changed. When you notice first, the conversation becomes "I spotted an issue and fixed it" instead of "why didn't anyone tell us?"
It gives a care plan something concrete
"Monthly maintenance" is hard to sell because it is vague. "A monthly report showing your forms work and how many leads came in" is easy to understand, and easy to say yes to.
It keeps you in touch
A short, useful email once a month keeps you in the client's mind without asking for anything. When they need a new landing page or a redesign, you are the person they already hear from.
It is honest value
You are not inventing work. You are checking something that really can break, and that really matters to their business.
How to offer it
You do not need a new package. Pick whichever fits how you already work:
- Include it in your care plan. It becomes one of the concrete items on the list, next to updates and backups.
- Offer it as a small add-on. A modest monthly fee for "form monitoring and a monthly report".
- Give it free to every client. It costs you minutes, keeps you in touch and makes your work look professional.
Whichever you choose, mention it at the handover: "Every month you'll get a short report showing your forms are working and how many enquiries came in." Clients remember the developers who think about this.
A short email you can send
Subject: Your website forms: September report
Hi Emma,
Here is your monthly form report for the Northwind website: [link]
In short: all three forms were checked every day in September and are working. 42 enquiries arrived, the last one yesterday.
No action needed on your side. If anything changes, I'll let you know.
Best, Your name
That is it. Two minutes a month per client.
How to run it without extra work
Checking every client's forms by hand, every day, is not realistic. That is the part worth automating.
In Forms Bridge, every finished connection is checked daily, on both sides.
The Google side. The check asks the client's own Google Apps Script how its sheet looks (tabs, columns, row counts, the newest submission) without reading what was submitted. A removed tab, a renamed column or access the client took back shows up the next morning.
The Webflow side. If you connect the client's Webflow site when you create the project (one site API token, with the permissions Sites: read and write and Forms: read), Forms Bridge reads the site's forms, so you tick them instead of typing their names, and creates one webhook per form once your client has approved the script. From then on the daily check looks at those webhooks too, and repairs what it can:
- a webhook deleted in Webflow is created again
- a form renamed in Webflow keeps its webhook, which follows the new name
- a form removed from the site, a site that was never published or a deleted or expired token is reported to you, with what to do about it
So the most common quiet failure, a webhook that disappears during a tidy-up, is fixed before anyone misses a lead.
Each project then shows two plain lines, on its card and on its page: Webflow and Google Sheet, each one Live, Needs attention or Connection lost. You see at a glance which side needs you.
Prefer to paste the webhook into Webflow yourself? That still works. Forms Bridge can't look inside a site it isn't connected to, so for those projects it watches the submissions instead: a connection that has received nothing for 30 days is flagged as quiet, which usually means the webhook was removed or the site was unpublished. You can connect the site later from the project's menu, without setting anything up again.
From those daily checks, each project gets a monthly report:
- forms connected, submissions this month, the last submission and daily checks passed
- a private share link your client opens without signing in
- Save as PDF, if you prefer to attach it to an email
Each card on your project list links straight to last month's report, so sending the month's reports takes a few minutes.
There is no extra cost. Monthly reports are included free for every account during the beta, and they do not use up your client setups. Your clients get a service that shows real value, and it costs you nothing but the email.
The short version
- Forms are where a small business's leads arrive, and they break quietly.
- Clients want to know three things: it works, how many came in, and when the last one arrived.
- A one-page monthly report answers all three and makes your care work visible.
- Include it in a care plan, sell it as a small add-on or give it away. It is worth offering either way.
- With daily checks running for you, and deleted webhooks put back automatically on connected Webflow sites, it takes a couple of minutes per client each month.
If you already connect your clients' Webflow forms to Google Sheets with Forms Bridge, open your project list: every connection checked last month already has its report waiting.